A niche agricultural equipment company needed everything rebuilt from scratch: a new WordPress site that matched a rebranded identity, GHL integrated throughout, and back-end automation handling every order, quote, and long-cycle lead, without anyone touching it manually.
The business was going through a rebrand and needed everything aligned: a new website that reflected the new direction, a sales process that could actually scale, and a back end that did not require someone to babysit every transaction.
Each e-commerce purchase kicked off a chain of tasks handled by hand: internal notifications, pipeline entries, and fulfillment coordination. With multiple product variations, every order needed individual attention just to get the team moving.
Prospects requesting shipping quotes on premium equipment received a quote and then heard nothing unless someone remembered to follow up. There was no way to know if the quote had even been opened, let alone acted on.
Buyers of high-ticket equipment research for months before committing. Without a nurturing system, leads that were not ready to buy simply went cold. There was no mechanism to stay in contact over time without constant manual effort.
The company was going through a full rebrand, but the existing website was frozen in the old identity. There was no integration with their CRM, no connected forms, and no way to route inquiries from the site directly into their sales workflow.
The engagement covered three interconnected layers: a full website relaunch, GHL integration across every web touchpoint, and two back-end automation systems for e-commerce and high-ticket sales.
The website was rebuilt on WordPress to match the rebranded identity: new design, new copy direction, and GHL forms and surveys embedded throughout so every inquiry, quote request, and contact submission flows directly into the CRM with no manual handoff.
The e-commerce automation handles everything from payment to fulfillment: confirmation, receipt, internal notification, pipeline creation, and fulfillment sync per product type. The sales pipeline tracks every quote inquiry with follow-ups triggered by real buyer behavior, including whether the quote was opened, and routes unresponsive leads into a long-cycle nurture sequence that runs for months.
What was delivered
Two pipelines, one connected system. Every stage hands off to the next without anyone in the middle.
A customer completes a purchase. Confirmation and receipt go out instantly. Internally, the team receives a notification with the customer's name, contact details, product purchased, and a direct link to the fulfillment platform. The order syncs to fulfillment automatically. No manual entry needed.
A prospect submits a form requesting a shipping quote on a high-ticket item. An opportunity is created in the sales pipeline with a lead value assigned based on the product they inquired about. The team is notified immediately, and the prospect receives a confirmation that their request was received.
When the team sends the quote, a follow-up sequence starts. If the prospect opens it, the system detects it and responds. The pipeline stage updates and the follow-up cadence adjusts to reflect where they are in the decision. The right message goes out based on what they actually did, not just how much time has passed.
If the prospect goes quiet after seeing the quote, follow-up emails go out on a structured schedule. If there is still no response, they enter a long-term nurturing sequence that runs for months, keeping the company front of mind without anyone having to remember to reach out.
When a sale closes, the lead exits nurturing and moves into post-purchase. The system waits for enough time to pass for the buyer to actually receive and use the product, then sends a review request automatically, at exactly the moment when satisfaction is highest and a review means the most.
What used to require constant manual attention now runs on its own.
The brand got a website that finally matched it. Every form submission on that site lands directly in the CRM. Every order gets processed automatically. Every quote gets followed up based on what the prospect actually did. And every unconverted lead stays warm for months without anyone having to remember to reach out.
Book a discovery call. We will map your process and show you exactly what a build like this would look like for your business.
