Founder, Streamline Squad
From a rural town in the Philippines to some of the biggest names in tech. Back home again, building something that gives others the same chance he was given.
Before Ethan built a single funnel or mapped a single workflow, he spent years inside some of the biggest technology companies in the world. He learned what operational excellence actually looks like from the inside: the systems, the customer obsession, the discipline of doing things right at scale.
That experience gave him a toolkit most agency owners never have. But it also gave him a conviction: the same thinking that makes billion-dollar companies run smoothly could do the exact same thing for a small business or a solo founder. If someone cared enough to translate it.
In 2020, the pandemic stopped everything. For Ethan, it started something. He went full-time freelance, said yes to projects that pushed him, and kept showing up. Eventually, he landed at a marketing agency where he met the person who would quietly change the direction of his career.
He took a gamble on me. That one decision opened doors I couldn't have opened alone. I'll be grateful for it for the rest of my life.
Ethan Lorenz Amatong, on the mentor who changed everything
A mentor took a chance on Ethan. He didn't have to. On paper, there were safer bets. But he chose to invest anyway. He taught Ethan the craft of marketing, the inner workings of GHL, and how real businesses actually grow behind the scenes.
"Give other people the same opportunity my mentor gave me."
That is the reason Streamline Squad exists. Not just to build GHL accounts, though we do that. Not just to automate processes, though we do that too. But to create a place where people who were never handed a starting line get to find one.
Every client we serve funds that mission. Every process we automate buys back hours that go into training the next person. Every result we get for your business is proof that this model works.
It is also why we keep our client pool small on purpose. We are not chasing another logo for the roster. We want to be part of something and a real factor in its growth, and that is only possible for a handful of businesses at a time.
Most agencies pull talent from wherever. We hire only from our local community in the Philippines, in person, every day. That choice is the whole point.
Every person on our team comes from the same community as Ethan. We all work out of the same office, in person, side by side. Accountability and culture aren't managed over Zoom here. They're lived out loud every day.
In the communities we're from, a stable internet connection is a luxury. A personal laptop is often out of reach. We remove those obstacles before training begins. Equipment, reliable internet, a physical space to focus. The starting line, provided.
We do not hand people a curriculum and wish them luck. We mentor them through real client work, the same way Ethan was mentored. They build craft by doing it. They grow by being trusted with things that matter.
The bigger picture
Ethan still lives in the rural Philippines, by choice. He sees what real poverty looks like every day. Not in statistics. In neighbors. In families. In people with real potential and no runway. The view is impossible to unsee. Streamline Squad is his way of building more ladders and handing them out, starting where he is.
Book a free discovery call. We'll walk through your business, map out what needs to change, and figure out if we're the right fit.
